The artwork around any project is always important. Tones and moods are set, ideas are seeded and birthed and at the journey’s end a complete whole of its own. Likewise, promotional art can be the same, and can be important in conveying the message of the art piece throughout the campaign. Here are a few promotional art pieces from the first leg of The Vanishing Poet campaign.
Above are designs used for direct marketing and promotion for the book release. Post-release promotional artwork also focused on keeping with the same theme of a vanished poet stepping out of the shadows, as well as augmenting that concept in subsequent photo shoots.